Image360 Fairfax Takes Pride in Its Work

Let's Start A Conversation:

First Name Last Name
Phone Company Name
Email Street Address City State Postal Code Comments

I'd like to receive email communications

X I am not a robot

3/10/2022

_{This article by Richard Romano originally appeared in WhatTheyThink on 2/24/20.}

A lot of display graphics, be they indoor or outdoor, are designed to be ephemeral. They go up for a set period of time, such as during a holiday or other festive season, and then they’re taken down. Sometimes, though, a display is so well-received and liked that a client asks to keep them up longer than they intended.

Such was the case with a series of outdoor displays that Image360 Fairfax (Va.) created for the Mosaic District, a large high-end mixed-use community in Fairfax. It’s a combination of residential units, retail locations, and a movie theater. Their marquee building has a large, glass atrium and in May of last year, to celebrate LGBTQ+ Pride Month, they asked Image360 Fairfax to create some graphics with a Pride theme. “We got the request on a Friday afternoon,” said Bob O’Hern, President of Image360 Fairfax. “Monday morning, we started on the designs. I’d gone out and got measurements of all the glass, we got to designing it, worked with the client on approval, and by close of business that Friday, everything was installed.” The property owner is one of O’Hern’s biggest clients. “I do a lot of signage for them, but was natural for them to come to us.”

One of the keys, it turns out—and here’s a pro tip for outdoor display designers—was that the graphics were highly Instagrammable. “They were good backdrops for selfies, which is part of the concept of what we wanted,” said O’Hern. “We wanted to make it so that visitors to the property could engage with it, interact with it, and share their experiences.”

TO READ THE FULL ARTICLE, CLICK HERE

Looking for custom sign or graphics option?

Indoor signs

Outdoor signs

Events & Tradeshows

Vehicle Graphics

Back